What Happens After the Cutting Room Floor?

I love movies. I could watch (and have watched) some moves over and over and over again. I know I get this form my Dad—he’s a movie buff and I have fond memories of sitting in the middle of the living room floor with him while we watched together. The final version of the movie, called the final cut, is …

The Key to Engaging Messages: Purposeful Subtraction

I’ve always been fascinated with sculptors. These artists take a block of raw material and remove it in such a way that it becomes a masterpiece remembered for ages. Think about it. David was a block of marble before Michelangelo removed most of it. The masterpiece wasn’t an art of complication, but an art of simplification. The beauty wasn’t in …