Your Church Should Have Air Conditioning and Free WiFi

On Monday, I wrote a neat little story on why toothpaste is cool, minty, and makes your mouth tingle. While I really think you should give it a quick read, the basic idea is this: toothpaste doesn’t need to tingle to work – it was an add-on by an advertiser (not a dental professional) that became so popular that even …

How the Church is Like a Hardware Store | Part Two

Previously, I wrote about my experiences at hardware stores. As I continued to reflect on my experience, I noticed several parallels between the hardware store experience and the church-going experience – be sure to check out part one. People like simple.┬áLike most everything else, people tend to prefer the simplest path to where they want to go. In a hardware …